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Never Be Forgotten by The Search Engines Again.
Let's Get You Going With a Site That Pays Off.
Five Qualities of an Effective Web Design
Mobile Responsive Web Design
Over 60% of all searches are mobile. There's simply no way around it. In the current year, every website needs to be beautiful and usable on any device.
There are so many qualities wrapped up in this one quality. A website should be EASY:
- to read (high-contrast text and a readable size font)
- to understand (Would you like to know the different between html, html5, css, jquery etc? probably not...)
- to navigate
- on the eyes and ears (no autoplays, disco ball animations, etc.)
Just as a website must be user friendly, it must also be Google friendly. If Google has no idea what your website sells or who your company serves, they'll never know when to show your website to users in search. A well optimized site will come up under a number of search queries - not just the business name or most general keyword.
Modern consumers do their research. They don't necessarily want to learn how to do what you do, but they want to see enough detailed information on your site to be confident that you know how to do what you do - and how to do it right. According to the Aberdeen Group conversion rates for companies that use content marketing versus those that do not convert are 6 times higher.
A fast load time is not just essential for users. It plays a huge role in your Google Ranking as well. Discount web designers often cut corners on the basics, such as high speed server hosting and clean coding.
Six Professional Salesperson Qualities Your Website Should Also Have:
A good web design is more than just a pretty face for your business. A website is supposed to be the hardest working salesperson you ever employ, and just like a sales person, they can make or break a business.
A salesperson wouldn't show up in jeans and a t-shirt. Your website should be dressed to impress your best prospects as well. A visually pleasing design that directs the eye to important calls-to-action on your site is a must.
No one wants to listen to a salesperson go on and on about how great your service is without taking a breath. Likewise, your website should have easy to digest bits of information alongside negative space to avoid information overload. Potential customers want to find friendly, conversational content that informs without fanfare nor unnecessary jargon.
A great salesperson is able to answer common questions, address sales objections, and elicit confidence. The customer should feel secure in the fact that they have found the solution to their problem, or the answer to their search inquiry.
What good is a well dressed, well spoken, well informed salesperson who never shows up to work? Likewise, many a beautiful website have fallen asleep on the job and have been lost to memory due to a lack of basic search engine optimization. Lattice Marketing is as well-versed in speaking to search engines as speaking to humans. We make sure that your website shows up to work for you when people are searching for what you have to offer.
Imagine your best trained sales person refused to pick up the phone for more than half of your potential customers. Since 2016, over 60% of all internet searches are done on a mobile device. You want to aim for mobile friendliness first. Most web designers treat mobile friendliness as an afterthought, if they consider it at all. Our websites are relentlessly mobile tested and optimized.
If your best salesperson missed every single sales meeting you ever held, they wouldn't be the best for very long. A website needs to be as up-to-date with your business goals and offerings, as well as the ever changing requirements and demands of the search engines. We have discovered a time tested and proven fact of the internet: If you forget your website after you set it... so will the search engine and everyone else.
Get Your Website in the Top Results for Relevant Searches.