SEO – Rank Higher in the Search Engines
Search engines love fresh content. Every time a new blog post is published, there is another opportunity for search engines to scan for keywords. Lattice Marketing uses the top industry methods for identifying and targeting high value keywords in the search engine via fresh content.
Imagine your website is a brick and mortar business that has been built in a deep, dark forest. Every keyword that you target with your website is a new road to your business. The right keywords connect you to the roads with the most traffic.
A blog allows you to improve the infrastructure around your business every month with compounding success as time goes on.
Develop Confidence and Trust
Potential customers today are better informed than every prior generation during the purchasing process. In today’s world, price comparisons, product and service comparisons, and detailed reviews are available with little effort. They want to know what they need, why they need it, and how many options there are.
People have come to expect answers to all of their questions. A well written blog targets common queries and answers them in a helpful, friendly manner. Buyers often end their search once their questions have been answered, and they are much more likely to go with the company that answered them.
Lattice Marketing researches topics thoroughly before every post. We work tirelessly to be sure that all of your business expertise is distilled into beautiful, user friendly content, without you ever having to touch a keyboard.
Improve Social Media Efforts
Whether you are sharing your own content out on social media platforms or not, an informative and useful blog post can go a long way on social media. People like to share useful information with their peers. Blog posts help to add a freshness and professionalism to your own social media channels, but can also bridge over to the social connections of others through direct sharing.
As a bonus, Social Media Sharing can also result in an SEO boost, driving your content even further up the search engine rankings.